

What is the GM Family First Discount Program?
The General Motors Family First Discount Program is a GM program where employees and eligible family members can get a special below MSRP price on a new Cadillac vehicle. Even better, employees and family who use this program are also eligible for additional incentives, where you can save even more! When Michigan GM employees want to use their employee discount, they turn to Labadie Cadillac in Bay City.
Who is eligible for the GM Employee Discount?
Many folks may be eligible for the GM employee discount! Any active GM employee, retired GM employee, or surviving spouse can use this discount or sponsor the following family members' purchases: spouse, children, stepchildren, grandchildren, step grandchildren, grandparents, parents, stepparents, siblings (including full, half and step), mother-/father-in-law, sons-/daughters-in-law, brothers-/sisters-in-law, aunts, uncles, nieces and nephews. If you or a family member have been or are a GM employee, it’s likely you’re eligible to save when you shop at Labadie Cadillac!


How do I use the discount?
Step One
Sign In/Register at www.gmfamilyfirst.com
Step Two
Select “Get Authorization Number” and follow the guided prompts onsite.
Step Three
Bring that Authorization Number, along with proof of eligibility to us here at Labadie Cadillac when you want to purchase! Both proof and authorization must be supplied at time of purchase, so plan ahead!
Not available with some other offers. See dealer for complete details.